In a largely desperate and predictable move, Micorsoft Corp., the wolrd’s largest software maker has cut the price of its XBox 360 console to compete with Nintendo Co. - the market leader.

XBox 360 Arcade has had $80 slashed off its price, making it $50 cheaper than the top selling Wii. Other versions of the console have had $50 price cuts.

XBox sales in the United States have lagged behind the Wii and PS3 in June and July 2008.

Nintendo won’t feel immediate pressure to cut the price of the Wii, it hasn’t changed since the console was introduced in 2006.

In July, U.S. stores sold 555,000 Wii consoles. PlayStation 3 was second at 224,000 and Xbox 360 was third with 204,800, according to NPD.

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This entry was posted on Thursday, September 4th, 2008 at 1:26 pm and is filed under WiiNation News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.